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​🧠 Brainy Snack

Your buyers have a favorite word.

It’s their name.

The Cocktail Party Effect is your buyer’s ability to hear their name amongst all the noise of a crowded room.

And it works online too.

Adding your buyers’ names to your subject lines increases open rates and click-through rates.

It even decreases unsubscribe rates.

Brainy principle used: Names​

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​Tweet this brainy tip >

​🤓 Brainy Breakdown

There’s momentum after the sale.

Don’t lose it.

Your buyers are experiencing Action Bias at the moment right after they purchase a product or opt-in.

They’re riding the high of taking an action that solves their problem. And they want to do it again.​
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​Nathan Barry points out how Ben Meer does this with 3 offers on his newsletter Thank You page.

​SOURCE​

Add complimentary products to your Thank You pages to reach buyers when they’re most experiencing Action Bias.​
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🛠️Brainy Tool
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The biggest names you know on Twitter are all flocking to LinkedIn.

Why?

Because LinkedIn is what Twitter was two years ago.

Two years ago, people like Sahil Bloom were averaging 50,000 new followers per month on Twitter.

The tide has shifted.

Twitter’s algorithm has changed.

And LinkedIn has taken their crown.

💡Brainy Spotlight

​Neal O’Grady, Founder of Demand Curve, Why We Buy reader, and my partner in the Un-ignorable Challenge admits that he “puts way too much effort into explaining difficult concepts using PDFs.”

His LinkedIn carousel posts pull in hundreds of likes and replies.

We’re lucky to know Neal…and to know that the effort he’s putting into these graphics is strategic. 🧠

Here’s a breakdown of how Neal is getting attention on LinkedIn by using psychological biases:

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Want a chance to get featured in front of 49,200+ marketers and founders for free?

​Tweet me with a brainy campaign you’ve implemented and what results it led to. You just might see yourself in the next issue of Brainy Best.
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Until next time, happy selling.