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🧠 Brainy Bite

Researchers found that ads with averted gazes lead to faster attention toward the product and a better memory of the ad.

That’s because humans are hardwired to notice faces.

And when you see eyes looking over at something else, you look too.

Try it yourself:

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​🤓 Brainy Breakdown

Why do humans love storytelling?

The art behind a great story comes down to open loops: the cliffhangers that make us NEED to know more.

Open loops make us feel uncomfortable until we’ve closed that loop and reached a conclusion.

And they can be applied to any media. Dickie Bush used open loops to create his viral thread on Mr. Beast:

Brainy principle used: Open loops​

✏️ BRAINY PLAYBOOK
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📖 Brainy Resource

Who was the first company to capitalize on using memes in their marketing strategy?

You’d think it was one of those fancy tech companies in Silicon Valley.

Nope. It was Burger King, the infamous American fast food joint.

They accidentally created a brand new way to market…all by handing a meme Instagram account $3,000.

Read the how-tos of using memes to make millions in Jason Levin’s book, Memes Make Millions: Essays, Interviews, and Lots of Memes.
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💡 Brainy Spotlight

What triggers make your ideal customers begin the buying journey?

There are specific moments when your customers are more likely to buy than others. These moments are the ones where they’re feeling the most pain from their current challenge.

Marketing your product around these trigger events can lead to spending 80% less on direct marketing costs.

For Marcio Santos, discovering Nerd Digital’s trigger events doubled the sales of his client’s online revenue course.

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Until next time, happy selling.

P.S. Wanna *really* get inside your buyer's head?

There are a few ways we can help: