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Find the ouchy pains that drive salesâin under 3 minutes
âPeople buy painkillers. If you donât understand the painful problems your target buyers will pay to solve, youâre screwed.
I (Katelyn here đ) built an AI-powered bot to help you better understand buyers by uncovering the deeper, "ouchier" pains theyâre struggling with. It's $0.
Imagine thisâŚ
Youâve driven growth at your company over the past few years. Youâre proud of all youâve accomplished so far. ButâŚyou want to do more.
Your vision for your companyâs future is clear. More hype. More conversions. More customers. More bragging rights for you.
Youâre hungry to make it happen. The problem isâŚyouâre not entirely sure how to get from Point A to Point B.
Youâve scoured the internet looking for clues. But most of the free content out there is either outdated, irrelevant or written about fast-growing companies (and not by the people inside those companies who actually know whatâs working now.)
Youâve bought courses that promise to teach you how to drive growth. But after a few modules, your motivation dwindles. You try to hop back inâbut find yourself reading emails while the training plays in the background.
Your current approach isnât working.
In a moment of sheer frustration, you decide you need to try something different. Youâre looking for personalized programming, accountability, community, and access to the worldâs top growth people.
You decide to apply for a Reforge membership. This program isnât like the other ones youâve tried. Itâs more than just informationâitâs about action.
Youâll be surrounded by other ambitious people and learn from the brightest minds at companies like Eventbrite, Survey Monkey, Tinder, and Slack.
A week later you get the email youâve been waiting for. You pause for a moment before opening it. Getting into Reforge could change the trajectory of your careerâyouâre nervous.
You click to open it while holding your breath andâŚ
Your application was accepted! đ
How do you feel in that moment?
In todayâs special edition of Why We Buy, weâre exploring Motivation â how motivation works and how to build systems that keep you productive (even when motivation wanes).
Letâs get into itâŚ
đ§ The Psychology of MotivationÂ
Scientists define motivation as âa general willingness to do something.â
But I think James Clear describes it better by citing a quote from The War of Art. James says motivation appears when, âAt some point, the pain of not doing it becomes greater than the pain of doing it.â
Weâre sparked into action when we envision a better future.
Yet, motivation alone often wonât get us the results we want. Why? Because motivation typically starts high but wanes over time.
(Gyms lose 50% of their new members within 6 months of signing up!)
Clearly, motivation is a fickle beast.
đ§ Inside Your MindÂ
When your motivation decreases, itâs not because you no longer want to check this challenge off your to-do list.
Itâs because trying to stay motivated on your own is a bad strategy. You need to design scientifically-proven systems to keep with it even when motivation wanes.
On that noteâŚ
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đ¤ How To Stay MotivatedÂ
Behavioural science teaches us that there are specific strategies that can help you to make progress towards your goals (even when your motivation decides to go OOO).
Below are proven tactics you can use to stay motivated along with real-world examples from our friends at Reforge.
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Visualize Your Success
The Galatea Effect reminds us that whether we believe we can or we canât, weâre right.
When people believe in themselves, itâs much easier to maintain momentum. Reforgeâs smart team understands this. Thatâs why they require people to apply to become a member. Getting into this exclusive program signals to the worldâand, most importantly, to yourselfâthat youâre at the top of your game.
As Khushi says, âReforge is the Harvard of growth schools and money canât buy a seat.â

Being accepted into the Reforge community is an accomplishment in itself. It will give you confidence that you know your stuff.
And when you believe youâre destined to succeed, success is likely to follow.

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Set Right-Sized Goals
The human brain loves a challenge, but only if it is within an optimal zone of difficulty. We experience peak motivation when working on tasks that are right on the edge of our current abilities. James Clear calls this the Goldilocks Rule.
This is why Reforge members have access to all training programs, but rather than trying to figure out what to do first on their own (which is big and scary) members complete an assessment. Then, programs are suggested.
Hereâs a sneak peek at their kick-off assessment đđđ

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Combine Social Pressure with Peer Support
Watching peers get the results youâre looking for, while also feeling supported to succeed yourself, is one of the best ways to sustain motivation.
Thereâs a reason why Weight Watchers famously gets their members to weigh in each week. The peer pressure helps dieters to push past their cravings and reach their weight loss goals.
As a Reforge member, youâre also asked to âweigh inâ frequently. But rather than stepping on a scale, youâll be urged to share your growth goals and report on your gains.
The combination of social pressure and peer support creates a motivational cocktail that pushes you to keep up with the program and the workâbecause you donât want to get left behind.
â
Choose the Right Teachers
If you want to stay motivated, who you learn from matters. Youâre scientifically much more likely to reach your goals when the people youâre learning from have achieved those results themselves.
This is why Reforge partners with proven practitioners (not self-proclaimed gurus) who are driving growth at companies like Facebook, Lambda School, Instagram, Microsoft, and Twitter.

đĽ The Short of It
Motivation alone wonât get you where you want to go. If you want to drive growth in your company (and fast-track your career), you must design systems to support you.
You can continue doing it alone, or you can become a Reforge member and unlock a proven system.
Until next time, happy selling.
P.S. Wanna *really* get inside your buyer's head?
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- Learn 26.5 âwallet-opening wordsâ that are scientifically proven to boost sales
- Uncover your buyersâ ouchy problems and fix your messaging so more people buy⌠in just 3.5 days. Get your âPAINKILLER đ messaging systemâ today
- Apply to âsponsorâ Why We Buy đ§














