Why We Buy: Advertise With Us

Get in front of 63,353 decision-makers committed to smarter marketing

Reach an engaged audience of marketers, founders, and service providers eager to invest in their growth when you sponsor Why We Buy 🧠

Based on science. Not guru B.S.

GIVE ME THE DEETS ➜

Why We Buy is one of the best sponsorships we've invested in. We've had 100s of sign ups for our app and gained an enterprise customer.

Our newsletter is read weekly by 63,343 marketers, founders, and service providers at companies like:

Picture your logo here

ALAINA THOMPSON
Growth Marketing Manager

Thrilled with the results

BRITTNEE ANDERSON

PARTNER MARKETING

"Reforge partnered with Katelyn/Why We Buy for a three-month newsletter partnership and was thrilled with the results. More than 85% of traffic driven by the newsletter was incremental - and most importantly, the traffic was both qualified and took meaningful action (meeting or exceeding KPIs versus other channels)."

The best ads don't feel like ads.

We've spent years building trust with our audience. Readers know if we recommend a product or service, it MUST be good.

When you sponsor Why We Buy 🧠, it feels less like an ad and more like a recommendation from a fellow marketing geek.

Meet Our Engaged Audience

Who They Are

Our readers are geeky marketers, founders, and service professionals who want to market smarter. They're customer-obsessed, data-driven, and happy to invest in solutions that will help them grow faster.

What They Do

CMO

Founder/CEO

VP Marketing

VP Content

VP Growth

Marketing Director

Head of Marketing

Head of Content

Head of Growth

Marketing Manager

Where They Do It

Top industries: B2B, SaaS, & eCommerce

84% in North America and Europe

Work with high-growth companies

43% at companies with 11-50 employees

Reach & Engagement

63,000

40%

+

200-800

Marketers, Founders, & Service Pros Subscribed

Average Open Rate

Average Ad Clicks

(Varies by Offer)

GET MORE INFO ➜

Kind words from our happy partners

Hey Katelyn,

I see: 1161 people signed up via the social post (LinkedIn) and 354 from the newsletter whywebuy campaign.

One of our best recruitment campaigns so far :)

Despoina Ioannidi
B2B Participant Recruiter - Research Partnerships

Why We Buy is one of the best sponsorships we've invested in

Katelyn's audience LOVES the Why We Buy newsletter and she takes the time to understand our business goals. As a result, we got 100s of sign ups for our app and gained new enterprise customers, all while growing our brand awareness with a really high-quality audience.

ALAINA THOMPSON

Growth Marketing Manager

How it Works

Why We Buy 🧠 sponsorships sound like they're coming straight from us—not your marketing team. So your ad feels less like a pitch and more like a recommendation.

We offer one primary and one secondary placement for each newsletter. And the majority of our sponsors book multiple ads at one time. Studies show that multiple exposures drives interest, trust, and action!