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This Week’s Brainy Best At-A-Glance

🧠 Snack: Get buyers to agree to your requests 50% more often

🤓 Breakdown: The buyer psychology behind Dyson’s success

🛠️ Tool: Use AI to automate blog publishing

📖 Resource: 6 strategies for growing a podcast

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​🧠 Brainy Snack

Studies show that people are 50% more likely to say “yes” to a small request if you ask them for a large one first.

Behavioural scientists call it the “Door-in-the-face Technique”

(It’s the inverse of the Foot-in-the-door Technique)

Ask your buyers a large request first.

Something you don’t actually expect them to say “yes” to.

Then follow up with a smaller request.

​

🤓 Brainy Breakdown

Dyson’s marketing team was on their A-game when they created this ad.

Instead of adding one buyer psychology strategy to this ad, they added two.

Here’s the breakdown:

#1: The Framing Effect​

“Twice the suction” is clear and compelling. It’s a much better frame than bragging about how their vacuum has “160 Air Watts compared to the standard 68 Air Watts,” which the common person wouldn’t understand.

#2: The Picture Superiority Effect​

Our minds process images 60x faster than words.

With one quick look you can easily remember Dyson’s vacuum has double the suction because it’s double the size in the ad.

As much as this helps to prove the framing of the suction power, it also helps make Dyson’s product more memorable long-term.
​

🛠 Brainy Tool

We’re all aware that ChatGPT has taken the world by storm.

We’re here to announce the next stage of AI Content, specifically for marketers!

Introducing AI Content Flows.

This tool lets you create custom automation flows.

Need to create a WordPress blog post every day that is automatically checked for plagiarism and reading score, and automatically published to your blog? Easy peasy!​

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📖 Brainy Resource

Growing a podcast is notoriously difficult.

How would you grow a podcast with a niche audience of orthodontists?

​Ryan Helms breaks down the 6 strategies that helped his client get 185,000 downloads.

Our favorite?

Opening strong.

Removing the fluff from the start of the episodes helped listener retention (which is something that’s applicable to all of your content).​

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Until next time, happy selling.

P.S. Wanna *really* get inside your buyer's head?

There are a few ways we can help: