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🧠 Brainy Bite

To-do lists are pretty smart. Not only do they help you plan your day, but simply making a to-do list makes you more likely to complete a task.

Why?

Because unfinished tasks nag at us and cause psychological discomfort. Once we complete the task, we feel relieved.

Behavioral scientists call this the Zeigarnik Effect.

So if you want to get something done—like posting your first few Threads—adding that task to your to-do list each morning may be the push you need to get it done.

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On that note… Are we connected on Threads yet? It’s Instagram’s new Twitter clone app and it’s super fun over there. Follow me here >​

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​🤓 Brainy Breakdown

How did Starbucks get its customers to take a photo of their drink and share it with friends, family, and their online followers?

They spelled their name wrong.

The mistake sparked action.

This got Ankit Patel, co-founder and Chief Brand Officer at Obvi, thinking.

Would people comment on a paid ad and point out a spelling mistake (and, without realizing it, lower the CPC and CPM)?

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Seeing others make mistakes prompts us to take action (like sharing our Starbucks cup or commenting on an ad).

And that action can turn into free marketing and lower ad costs. 🎉

🤩 Brainy Resource

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💡 Brainy Spotlight

​John Harrison, copywriter and Why We Buy reader, sold haircut and manicure packages when he was 25.

But here’s the thing.

He had to sell these packages to complete strangers while they were running their errands.

And he only made commissions.

​John wrote a LinkedIn post with his 9 lessons. Here’s my favorite:

“Lesson 3: Selling doesn’t always sell

No clipboards. No branded t-shirts. My hook was a curious question.

Me: “Excuse me, do you know the Tanfastic salon?”

Them: “Oh yeah, it’s just round the corner”

Me: “Oh sorry! Yeah, I’ve just come from there…”
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Once he got a foot in the door with a question, John could make his pitch.

This simple technique got more people to stop and John was clearly a great salesman because some of those people were willing to fork over £65 to a complete stranger in the middle of running errands…

Imagine what it can do in the digital world. 😍

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A quick note from Katelyn:

This is the last Brainy Best issue you’ll get from us for a while.

People love these snackable buyer psychology tips, but we’re cooking up something new that I think you’ll like even more. Stay tuned for details 👀

Don’t worry though. You’ll still get our standard Tuesday deep-dive issues each week.

​Until next time, happy selling!