Sponsored by PAINKILLER
Find the ouchy pains that drive sales—in under 3 minutes
People buy painkillers. If you don’t understand the painful problems your target buyers will pay to solve, you’re screwed.
I (Katelyn here 👋) built an AI-powered bot to help you better understand buyers by uncovering the deeper, "ouchier" pains they’re struggling with. It's $0.
🧠 Brainy Snack
You have to make people feel something if you want them to do something.
Before you go to write your next tweet, LinkedIn post, or sales page…
Ask yourself: what do I want my buyers to feel when they read this?
Use Plutchik’s Wheel of Emotions to help you find the emotion you’re trying to inspire.
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What emotion did you feel when reading this email? Hit reply and let me know.
🤓 Brainy Breakdown
There’s a lot going on in your buyer’s mind.
Sure, they’re reading your ad.
But they’re also thinking about what to make for dinner, the Slack message they need to respond to, and what to get their Dad for his birthday.
Adding humor to your ads can snap people out of their internal chatter.
Here’s a way to add humor and increase sales by using framing:
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Not only does the ridiculous deal grab attention…
It also implies that the default choice is to buy two burgers (instead of one).
Do you think this funny sign boosts sales? We can’t know for sure, but my bet is Heck Yes!
💪 Brainy Resource
Outsource the stuff you’re not awesome at (without spending weeks searching for a trustworthy agency)
No marketing team can do it all. But finding and vetting specialist agencies to work with is a huge pain, right?
Not anymore.
Vendry is a matchmaking service that connects you to the best marketing and dev agencies. The best part? It’s 100% free (they only make money if you decide to work with their agency partners and they’ll never charge you).
Co-created by Katelyn Bourgoin & Phill Agnew
Stop banging your head against your keyboard trying to write copy that converts.
Wallet-Opening Words will help you sell more using science.
Discover 26.5 science-backed copywriting techniques that will help you make small tweaks that drive BIG sales.
Better yet? Get an AI-powered copywriting assistant to help you go from idea to first draft, FAST. 🤖
Get a complete system to go from idea to first draft... fast
💪 Brainy Resource
Outsource the stuff you’re not awesome at (without spending weeks searching for a trustworthy agency)
No marketing team can do it all. But finding and vetting specialist agencies to work with is a huge pain, right?
Not anymore.
Vendry is a matchmaking service that connects you to the best marketing and dev agencies. The best part? It’s 100% free (they only make money if you decide to work with their agency partners and they’ll never charge you).
💡 Brainy Spotlight
Pattern interruptions catch our attention.
It’s easier to spot a green apple mixed with red apples than it is to spot a specific red apple amongst other red apples. See what I mean?
🍎🍎🍎🍎🍎🍎🍏🍎🍎
Psychologists call this the Von Restorff Effect – and Creative Director and Why We Buy reader Tara Ladd is using it perfectly.
Her email signature has a GIF that breaks the pattern. Once she has your attention, she builds rapport with fun, friendly photos that align with her role as a Creative Director.
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She pre-suades the people she’s emailing by directing their attention and increasing her likeability.
The best part? This probably took 10 minutes to make.
Until next time, happy selling!
P.S. Wanna *really* get inside your buyer's head?
There are a few ways we can help:
- Learn 26.5 wallet-opening words that are scientifically proven to boost sales
- Uncover your buyers’ ouchy problems and fix your messaging so more people buy… in just 3.5 days. Get your PAINKILLER 💊 messaging system today
- Apply to sponsor Why We Buy 🧠
