We cherry-picked a few past newsletters just for you
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We cherry-picked a few past newsletters just for you
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Latest
Cognitive Bias
•
4 min read
Picture Superiority Effect
Let’s explore to find out how Neutrogena’s nostalgic “Neutrogena Remembers” campaign hooks your memory—using 3 science-backed tactics that make it stick even harder than a ’90s boy band anthem.
Cognitive Bias
•
5 min read
Priming
Let’s explore Priming—why we’re more likely to choose products we’ve been repeatedly exposed to.
Cognitive Bias
•
5 min read
Fresh Start Effect
Let’s explore the Fresh Start Effect—why we have more motivation to start a new habit at the beginning of a new time period.
Cognitive Bias
•
4 min read
Color
Let’s explore color — why we are influenced by the colors we see.
Cognitive Bias
•
5 min read
Credibility
Let’s explore Credibility — how to get people to think of you as an expert in your field.
