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This Week’s Brainy Best At-A-Glance

🧠 Snack: How to nudge buyers to choose better

🤓 Breakdown: 5-step template to promote on Twitter

🛠 Tool: Learn a new cognitive bias each time you open a tab

💡 Spotlight: Turning $7k into $1.2 million with trigger events

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🧠 Brainy Snack

People make ≈ 35,000 decisions a day.

To avoid decision fatigue, we naturally look for clues to help us make the right choice.

When presenting customers with multiple options, using words like “most popular” or “easiest” can help nudge them toward your preferred one.

A nudge in the right direction is good for buyers and your business.

Brainy principle used: Nudges​

​🤓 Brainy Breakdown

Here’s a 5-step template to help you market your newsletter, lead magnet, cheatsheet, etc., on Twitter.

The limited space in tweets means that every single character needs to pull its weight.

  1. Grab attention with a Barnum-style question: Make buyers feel like you really understand them and can address their pain point
  2. Answer “What is it?” fast: Explain what the offer is by highlighting the benefits
  3. Pique curiosity: Give people a reason to opt-in now
  4. Use social proof to persuade: Show your credibility, so people feel like you’re legit
  5. Clear CTA: Share one single option for opting in
✏️ BRAINY PLAYBOOK
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🛠 Brainy Tool

How many tabs do you have open right now?

Chances are it’s at least a few.

What if each of those tabs inspired you to market better?

Imagine opening a tab to start writing copy for a new landing page and learning a brainy principle that helped you better understand what makes people tick (including yourself).

​The BrainyTab chrome extension explains a cognitive bias each time you open a new tab (you can also choose to add mental models and dark patterns, too).

Get smarter each time you open a tab by getting the free plugin.
​

💡 Brainy Spotlight

Time isn’t always a marketer’s friend.

The more time buyers have to think about a purchase, the more likely they are to come up with objections and hesitations.

​Marketing Max turned $7,000 into $1.2 million using Google ads by meeting buyers right at the trigger event.

How’d he know to do this?

Because Max spends hours each week combing the internet to find the latest marketing strategies and industry updates for his newsletter, Growth Daily.

He’s got his finger on the pulse of the marketing world – and you can, too, by subscribing to Growth Daily.​

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If you learned something useful, would you share the newsletter with a friend?

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And if you have an idea for a future issue, send ’em my way.

Until next time, happy selling.

P.S. Wanna *really* get inside your buyer's head?

There are a few ways we can help: