Offer Breakthrough: The offer design workshop for overworked entrepreneurs who want to scale their service business

Generate $33,750 in just 53 minutes during a pre-order campaign

Multiple 6-figure product launches (+$1M from UNIGNORABLE alone in 2 years)

Build hype for new offers, getting thousands of people on waitlists

Create a newsletter read by 63,000 smart people that was named a “must-read for marketers” by Forbes, and averages $25,000 in ad revenue per month

Design products and programs my customers love, generating tons of word-of-mouth from happy customers and star ratings of 4.8

Transition from selling low-cost digital products to selling a $20,000 done-for-you service in my agency that books out each time spots are available

"I should niche down"

So you picked a narrow market and tried to force a solution that fit. But niching down doesn't help if you're solving the wrong problem. You can have perfect demographic targeting and still build something nobody wants.

"I'll take a course on building courses"

60+ hours of videos you don't have time to watch. Outdated advice that doesn't match how people buy today. Months later, you’ve made zero progress and are still paying off that $2,000 course.

"I'll just figure it out with ChatGPT"

You ask AI to brainstorm ideas, but it comes back with generic offer suggestions that sound like everyone else's. Without a strategic framework, AI is just faster guessing.

"Maybe I need expensive coaching"

$15,000+ programs stretched over 6 months. Weekly calls that eat into client time. Accountability partners who are just as stuck as you. And still no clear direction.

Most entrepreneurs build offers backwards.

They start by deciding what *they* want to sell—like an online course, group coaching program, or productized service. When they need to start by figuring out what *customers* want to buy.

People don't buy things because of their shared demographics. People buy things because of their shared problems.

When you understand the real job your customers want to get done—and the expensive problems keeping them stuck—you can design offers they didn't even know how to ask for.

Offers that don’t require you to compete against whichever new AI tool was released today.

You run a service-based business with happy clients, but have struggled to scale

You hit a revenue plateau and can't scale without working more hours or growing your team

You can strategize brilliantly for others, but often freeze on your own projects

You have multiple half-finished ideas but can't decide which to pursue

You’re deathly worried about AI disrupting your business and know you need to move fast

You’re ready to validate with real money before building anything

You can’t afford to keep procrastinating and want a proven step-by-step process from someone who’s done exactly what you want to do

PAINKILLER was designed to help fix messaging for an underperforming product, but I don't get into product design. Offer Breakthrough will include new techniques to better understand buyers so you can design products that solve painful problems.

Offer Breakthrough is ideal for people who are still in the idea stage—or know they need to pivot—and want help brainstorming product ideas that solve painful, expensive problems.

I noticed that a lot of people were buying PAINKILLER who hadn't built their product yet. So this workshop is custom-built to help with product ideation.

No. Offer Breakthrough is an on-demand learning experience—*not* a live one. You get life-time access, can start whenever you want and finish at your own pace.

But unlike a typical online course, this is hands-on learning—not passive consumption. You’ll watch pre-recorded video lessons and tutorials where I guide you through timed exercises.

This way you can complete the 4-hour workshop solo or with a team.

(Bonus: You can re-use the tools that comes with Offer Breakthrough to design offer ideas for productized services, lead magnets, digital products and more.

Here’s a small taste of what makes Offer Breakthrough unique from anything you’ve seen before:

● Unlike courses that throw hours of video lessons at you and wish you ‘good luck’ … our live workshops and AI bots enable you to actually get the draining strategy work required to build a scalable offer done in just 4 hours (versus 4 months). You’ll even get a chance to ask questions if needed so you’ll feel confident in your choice.

● Unlike programs that tout “niching down” as the key to unlocking riches … Offer Breakthrough prompts you to think through the lens of painful problems. This frees you from the momentum-killing obsession over which demographic niche to choose. It also anchors your brainstorming to the force that actually sparks sales—painful problems and the contextual triggers surrounding them—versus something arbitrary like job title, industry, age, etc.

● Unlike solutions that only help you launch one particular kind of product (e.g., a course or a membership) … Offer Breakthrough is flexible enough to surface a variety of offer formats based on your unique skills, experience, and constraints. This is useful because you might, for example, only have a few hours a week to dedicate to your scalable offer. Sparky AI shapes ideas so that you can scale your business, your way—not some 21-year old broccoli-headed guru’s way.

Nope! Because you’ll be learning how to craft scalable service- and product-based offers, you’ll walk away with an idea that’s best suited for your audience size and goals.

Of course, if you ultimately decide to build a low-cost digital product (like a course or an ebook), then you’ll need a large volume of transactions to earn a sustainable income from that.

But we’ll cover all the pros and cons of each scalable offer type so you can land on an idea that’s ideal for you—guaranteed.