PAINKILLER 💊 is the AI-fuelled messaging system for time-crunched entrepreneurs.

Based on science. Not guru B.S.

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Bad messaging KILLS good products

(and dreams)

Do blazing fast research, position your product strategically, and craft persuasive pre-sale messaging… in just 3.5 days


(Special offer ends soon)

Risk-free. 7-day money-back guarantee

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25% OFF

TODAY

I normally find GPT bots to be generic and frustrating but these custom bots are f-ing magical.

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No more overthinking and endless rewrites

Figure out how to position your offer strategically

(Without spending weeks months doing research)

(Even if you usually *hate* writing your own stuff)

Craft potent and persuasive messaging and copy to pre-sell

Validate demand so you can scale your business, finally

(Without burning out or selling your soul)

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lots more sales

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Rachel Provan,

Founder and CEO, PROVAN SUCCESS

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I normally find GPT bots to be generic and frustrating but these custom bots are f*cking magical.

Rachel Provan,

Founder and CEO, PROVAN SUCCESS

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This system is fucking fantastic! In 3 days, I've redone all the copy for each of my products and it's KILLER. I also closed a new client immediately (like 3 hours after I created the copy) using the new language/positioning... making back 10x my investment within hours of implementing it.

The bots are GOLD!

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This system is fucking fantastic! In 3 days, I've redone all the copy for each of my products and it's KILLER. I also closed a new client immediately (like 3 hours after I created the copy) using the new language/positioning... making back 10x my investment within hours of implementing it.

The bots are GOLD!

Susan Boles

Virtual CFO & Business Strategist, Beyond Margins

Spending months working on a product that doesn’t sell is a kick in the teeth

Especially when that product was supposed to be your ticket to riches.


You’ve dreamt about building a scalable online business for yeeeeeears— a business that puts more money in your pocket and more days off in your calendar.


But you keep putting it off.

STOP OVERTHINKING

You could be sitting on a multi-million dollar idea, but if you never launch it—or launch with the *wrong* messaging—you'll stay stuck where you are now.

You know you can't put it off any longer

You're already burnt the F out by your current business.

Plus, your industry is changing and now you need to change with it. Waiting is not really an option...



SO WHAT NOW?

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Susan Boles

Virtual CFO & Business Strategist, Beyond Margins

Where They Do It

You want to craft killer messaging so you can sell more

And you’ve tried—hard

You bought those bloated copywriting courses that gave you 47 hours of pre-recorded video lessons…and 1.5 actionable steps (if you were lucky)


You tried following “best practices” touted in YouTube videos, LinkedIn posts, and ChatGPT


You tried piecemealing a messaging strategy together on your own with every template and freebie offered by “marketing gurus”


You've even tried copying what other people are doing (maybe even shamelessly stealing their marketing copy word-for-word)

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But despite all this...

You’re no closer to having clarity on your messaging than when you started

Now, you could bite the bullet and hire a messaging strategist to figure it out for you, but the good ones charge $20,000-$75,000 and are booked months in advance. No bueno.


You’ve worked too hard for too long to give up now.


Don’t worry. There is another option…

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I feel bad

you don't think I feel bad?

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People pay to solve painful problems

The bigger and more painful the problem, the more someone will pay to solve it.


If your solution solves a real problem… then you've gotta communicate WHY they should WANT it.

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People buy painkillers.

So it’s time you start selling them.

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Kind words from smart friends...

Katelyn is my go-to person for marketing advice. Some of her tips on messaging have led to big breakthroughs in my copywriting (that have translated to great progress in revenue). Anything she builds is worth buying.

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Kieran Drew

entrepreneur

Katelyn is my favorite marketer to learn from because she does the work that no one else is willing or able to do. Need buyer psychology advice? She’ll pore over the research. Need JTBD insights? She’ll conduct a 2-hour interview. I’ve learned a ton from her.

Amanda Natividad
VP Marketing, SparkToro

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Katelyn is the Queen of marketing psychology and messaging. Every time I see anything she’s created, I have a real-life “mind blown” experience. She’s just brilliant and can make even the most simple idea something you’re extremely excited to learn about. I will buy anything she creates because it’s just that good.

Chenell Basilio

Founder, Growth In Reverse

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Katelyn is one of the smartest marketers I know. Her messaging strategy for UNIGNORALBE caused us to sell out the course in less than 6 minutes.

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Neal O’Grady

CO-FOUNDER, UNIGNORABLE, DEMANDCURVE

Katelyn understands buyer psychology like no one else. If you want to get into the minds of your ideal customers, listen to her!

Jay Clouse

FOUNDER, CREATOR SCIENCE

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JUSTIN WELSH

SOLOPRENEUR

Smart marketers study buyer psychology. Katelyn makes it easy (and fun) to learn the psychology that actually matters.


Highly recommend.

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"I specifically struggled with messaging for my ads…With this course, I changed the messaging. Huge difference."

David Horák

FOUNDER, HORIZON SECURED

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$4-6 leads

$1.67 leads

72%

reduced ad cost

After

Before

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Get everything you need to craft your pre-sale messaging and start driving sales…

fast

I built my businesses from $0 to $1,200,000 a year. And I did without a big team or a financial safety net (and as a new mom). How? By selling PAINKILLERS 💊


I’ve learned what works—and what doesn’t—through painful trial and error.


I created PAINKILLER 💊 so you can avoid the f*ck-ups and figure out how to sell products people want to buy.

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63,000

Newsletter Readers

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TOP BUYER PSYCHOLOGY EXPERT

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Toddler

Mom

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200,000+

Social Followers

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SOLD OUT
NEW PROGRAM IN 6 MINUTES

Multiple 6-figure product launches

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SEEN IN

$1.67 leads

After PAINKILLER

reduced ad cost

72%

$4-6 leads

Before PAINKILLER

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PAINKILLER is the messaging system for time-crunched online entrepreneurs

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Get clear on your product messaging and prep for your pre-sale—FAST.


In just 3.5 days (for real), you’ll have a complete messaging strategy and shiny new copy to start testing.

10-minute lessons jam-packed with insights and step-by-step tutorials— no fluff, I promise

19 Bite-sized Lessons & Tutorials

8 Actionable Exercises

Complete timed exercises and get clarity on what works with buyers. Results in days (not 8 weeks from now)

8 AI-powered Bots

GPTs trained by top marketers and copywriters to help you brainstorm, analyze buyer research, and write new copy using proven frameworks

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I will buy anything she creates because it’s just that good!

Chenell Basilio,
Growth In Reverse

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One small change in my messaging and my cold outreach conversion rate increased from 3% to 28%. You spend months trying to find an answer that ends up costing you 20 minutes.

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JESSY GERVAIS

DIRECTOR OF MARKETING, FOODBYTE

The Science-Backed System

Get the only 7-step messaging methodology rooted in behavioral science

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Marketing trends and tactics change fast. Human nature doesn’t.


Learn the timeless psychological principles that drive action and see how reframing your message can take your solution from a nice-to-have (AKA “vitamin”) to an urgent must-have (AKA “painkiller”).

Discover Why People Buy PAINKILLERS

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Think you know who your competitors are? Think again.


Learn how to identify your direct and indirect competitors, then do a blazing-fast competitive analysis so you learn what works, what doesn’t, and how to stand out.

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Identify Your *Actual* Competitors

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Master Your PAINKILLER Positioning

Find out how to position your product as the must-have, painkilling solution—even in a saturated market.


You'll start by making assumptions about the best positioning strategy. Then you'll gather insights from real buyers to cement your positioning strategy.

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Find Your Best-Fit Buyers

Stop bleeding money by chasing buyers who don’t give a f*ck. Identify who actually cares about your solution and, most importantly, who will scream, “Take my money!”

Bonus: This makes it 1000X easier to craft messaging that hits buyers deep in feels (and opens wallets).


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Do Fast-As-F*ck Buyer Research

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No customers to talk to? No problem.


We’ll show you how to use powerful free tools to scour the Internet for juicy buyer insights. Our Fast-As-F*ck Research Method will help you uncover your buyers’ ouchy problems and deep desires in just 1 day (not 1 month).

Concoct Your PAINKILLER Messaging Plan

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Every potent and persuasive message contains at least 2 of 8 possible inputs. Think of these inputs as your “active ingredients”.


Like in chemistry, you’ll skillfully select your active ingredients, then learn how to combine those ingredients so your messaging evokes an explosive reaction from target buyers.


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Craft Direct-Response Copy
(that makes people reply and buy)

Armed with real buyer insights to guide you and a shiny new messaging strategy, You’ll write direct-response copy to test—think a social post, DM, email, ad headline, etc.


You’ll test your new messaging in the real world so you can see it working.


The goal? No more confusion or indifference. Lots more sales.

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Competitive Analysis

Bot Included

Brainstorming Bot Included

Planning & Insight Extractor Bots Included

Brainstorming

Bots Included

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Multiple Copywriting

Bots Included

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You are gonna want the AI bots living inside this program. They will save you MONTHS doing work & research you'd put off anyway. USE THEM. They will change your life.

JEN LIDDY
BRAND VOICE & MESSAGE EXPERT

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I have levelled-up copy for a new product I’m launching. PAINKILLER relit my enthusiasm for the product itself, giving me new ideas for developing it to match my refined target audience. And the bots are amazing – especially the Killer Copy one, which I’m going to use time and time again.

DR mark youngman

founder, threatologist

Find their pains.

Find your profits.

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Risk-free. 7-day money-back guarantee

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Fix your messaging so buyers see your product as the PAINKILLER 💊 they've been looking for… in just 3.5 days.

$475

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Complete 7-Step System

8 Time-Saving Bot Buddies


19 Bite-sized Lesson & Tutorials

Short (~10-mins), actionable, 100% fluff-free

8-Hands-on Exercises

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Timed exercises to get clarity in days (not weeks)

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Reusable Messaging Strategy Template

A stunning 23-page messaging strategy document you can share with your team (or reuse for client projects)

Lifetime Access


Lifetime Updates

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Copywriting bots are trained using proven techniques from the world's top conversion copywriters


Research bots can analyze huge data sets in seconds


Brainstorming bots get you unstuck in minutes

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System & Personalized Audit

$4,800

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Everything Included in 7-Step System

plus...


Personalized Messaging Audit

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30-minute call with Katelyn Bourgoin before you start to jumpstart your progress.


Katelyn audits your finished messaging plan and provides personalized feedback on a 60-minute call.


Follow-up email with next steps and one science-backed idea for your next marketing campaign.

Get it for 10% off ➜
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students rated my other products 4.9 out of 5 stars

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Get 10% off

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Find their pains.

Find your profits.

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Plus $275 in bonuses. Risk-free. 7-day money-back guarantee

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Fix your messaging so buyers see your product as the PAINKILLER 💊 they've been looking for… in just 3.5 days.

$475

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Complete 7-Step System

8 Time-Saving Bot Buddies


19 Bite-sized Lesson & Tutorials

Short (~10-mins), actionable, 100% fluff-free

8 Hands-on Exercises

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Timed exercises to get clarity in days (not weeks)

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Reusable Messaging Strategy Template

A stunning 23-page messaging strategy document you can share with your team (or reuse for client projects)

Lifetime Access


Lifetime Updates

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Copywriting bots are trained using proven techniques from the world's top conversion copywriters


Research bots can analyze huge data sets in seconds


Brainstorming bots get you unstuck in minutes

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students rated my other products 4.9 out of 5 stars

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Get a never-before-seen look at how we build really f*cking good GPT bots. You get access to a full-prompt and a step-by-step tutorial to follow so you can design your own awesome bots.


This highly requested bonus is only available during this flash sale.

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Get Personalized Messaging Feedback

Exclusive Bot Building Tutorial

You also get these bonuses...

LIMITED

TIME

These bonuses disappear on May 18th at 12 PM ET

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I’ve been crafting brand messaging for clients since 2006, but when it came to my own business, I’d procrastinate for weeks—it’s usually such a long, brain-draining process.


Enter PAINKILLER: In just 2 days, I’ve accomplished what would've taken me 2 months or more. The lessons are clear and succinct, and the bots make finding good quality insights lightning fast. If you want compelling messaging and you want it quickly, effortlessly, and painlessly, then PAINKILLER’s got you covered.

jeni rogers

COACH & CONSULTANT

Get $125 off

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Get it for only $350 ➜

Attend a live peer-to-peer mastermind to get personalized feedback on your pre-sale message from smart peers


Tentative date: May 28th at 12PM ET

1-Click Competitor Analysis Bot

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Analyze multiple competitors at once and spot market gaps and opportunities... blazing fast

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$50 value

$275

Combined value

$200 value

$25 value

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PAINKILLER isn’t the right solution for everyone (and your product shouldn’t be either).

Is PAINKILLER right for you?

You’re a good fit if:

You’re building an online business to fuel your dream lifestyle


You sell an info-product, DTC product, or productized service


You’re confident in your solution but can’t find the right words to describe its value


You’re pouring tons of time into content, ads, sales pages, and emails that *aren’t* turning browsers into buyers


You don’t have a clear answer to the all-important question: “Why someone should buy from YOU instead of a competitor?”


You have an upcoming launch, and you’re terrified you’ll hear crickets (again) when doors open


You understand that this is a tool and you need to actually use it to get results


You have integrity and genuinely care about making your buyers’ lives better

You’re NOT a good fit if:

You offer bespoke services that are different for each client (rather than selling a productized service)


You’re a startup founder in a very crowded market who needs to build a $100M business or get acquired to win


Your product has a complex sales cycle that includes multiple stakeholders

You’re searching for “hacks” and “secrets” to avoid putting in the work


You’re ok with lying or manipulating people to get sales—that is not what you’ll learn here

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Real results from past students

Read all reviews >

I’ve been crafting brand messaging for clients since 2006, but when it came to my own business, I’d procrastinate for weeks—it’s usually such a long, brain-draining process.


Enter PAINKILLER: In just 2 days, I’ve accomplished what would've taken me 2 months or more. The lessons are clear and succinct, and the bots make finding good quality insights lightning fast. If you want compelling messaging and you want it quickly, effortlessly, and painlessly, then PAINKILLER’s got you covered.

jeni rogers

COACH & CONSULTANT

You’re 3.5 days away from messaging to pre-sell your offer

Ready to validate your offer idea?

Craft your painkiller message ➜

Risk-free. 7-day money-back guarantee

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(no more overthinking for you)

Is PAINKILLER a live program?

Frequently Asked Questions

No. PAINKILLER is an on-demand learning experience—*not* a live one. You get life-time access, can start whenever you want and finish at your own pace.


But unlike a typical online course, this is hands-on learning—not passive consumption. You’ll watch pre-recorded video lessons and tutorials where I guide you through timed exercises.


This way you can complete the 3.5-day program solo or with a team. (Bonus: You can always re-use PAINKILLER for new products or client projects to craft more effective messaging—fast.)

How much does PAINKILLER cost?

The regular price is $475.

When will I get PAINKILLER?

Access to PAINKILLER will be delivered by email immediately after purchase.

Is this just another copywriting course?

Fun fact: “Messaging” isn’t the same as “copy” (psst…This is one of many things you’ll learn in the PAINKILLER 😉).


But to answer your question, no. It’s not another course bloated with hours of long-winded video lessons and few actionable insights.


PAINKILLER is a hands-on, fluff-free messaging system filled with:

  • 10-minutes-or-less lessons so you get the insights you need (and nothing that you don’t)
  • Actionable AF exercises to start instantly applying what you’re learning
  • AI-powered assistants to help with everything from research to extracting buyer insights to copywriting

Do you offer a refund policy?

Absolutely! We have absolute confidence that if you follow our 7-step system, you'll walk away with much stronger messaging and copy you're ready to test. If you don't, we'll give you a full refund.


To request a refund simply email a copy of your completed Messaging Strategy to kbo@customercamp.co. We'll process your refund right away—no questions asked.

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© 2025 Why We Buy. All Rights Reserved.

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