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🧠 Brainy Bite

Having a perfect 5-star rating is what every business should aim for right, right?

Wrong.

Research shows that products with a 4 to 4.5-star rating have higher sales than the same product with a 4.5+ star rating.​

🤓 Brainy Breakdown

Imagine you just went through a breakup and you wanna eat your feelings.

What do you reach for? Junk food. Taco Bell understands the “job” people hire them to do.

This Taco Bell tweet is clever for two reasons:

1) it’s funny
2) it strategically positions Crunchwraps as the ideal “comfort food” for lovelorn singles

This is smart, right?

Brainy principles used: The Priming Effect​

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📖 Brainy Resource​

Post-purchase surveys are crazy powerful for understanding what works with buyers but many marketers don’t know how to make the most of them.

Don’t just ask the classic, “How did you hear about us?” question. You can use post-purchase surveys to nail your brand positioning, better segment your buyers, improve conversion rates and lots more.

✏️ BRAINY PLAYBOOK
Co-created by Katelyn Bourgoin & Phill Agnew

Stop banging your head against your keyboard trying to write copy that converts.

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Discover 26.5 science-backed copywriting techniques that will help you make small tweaks that drive BIG sales.

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💡 Brainy Spotlight

As I always say… Conte{x}t Is King 👑

What worked well two years ago may not resonate today. Your buyers are always going through new experiences and shifting their priorities. This requires changing the messaging around your products (even if products stay the same).

In March 2022, Patrick Campbell saw more conversions with the wording “Make you money” versus “Save you money.” One year later, “Save you money” is leading to a 28.6% increase in conversions, and “Make you money” only brings in a 6.7% conversion increase.

Want a chance to get featured in front of 38,000+ marketers and founders for free? Tweet me with a brainy campaign you’ve implemented and what results it led to. You just might see yourself in the next issue of Brainy Best.

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Until next time, happy selling.

P.S. Wanna *really* get inside your buyer's head?

There are a few ways we can help: