Latest Cognitive Bias • 4 min read Normalcy Bias Let’s explore Normalcy Bias—why we tend to minimize the likelihood of disasters and assume things will continue as they always have. Read more
Cognitive Bias • 4 min read Baader-Meinhof phenomenon Let’s explore Baader-Meinhof phenomenon—why we notice something more after recently becoming aware of it. Read more Featured
Deep Dive • 4 min read Dunning-Kruger Effect Let’s explore the Dunning-Kruger Effect—why we tend to overestimate our competence when taking on new tasks. Read more Featured
Cognitive Bias • 4 min read Framing Let’s explore Framing—why we’re influenced by the way information is presented. Read more Featured
Cognitive Bias • 4 min read Warm-Glow Giving Let’s explore Warm-Glow Giving—why we feel good when we do kind or generous things for others. Read more
Cognitive Bias • 4 min read Self-Serving Bias Let’s explore Self-Serving Bias—why we attribute our successes to our own abilities and our shortcomings to external factors. Read more
Cognitive Bias • 4 min read Base Rate Fallacy Let’s explore Base Rate Fallacy—why we focus on specific details more than statistical probability. Read more
Brand Profile • 5 min read Bombas Let’s explore Bombas—the sock company that turned a boring basic into over a billion dollars in revenue. Read more
Cognitive Bias • 4 min read Declinism Let’s explore Declinism—why we believe the past is better and the present or future is grim. Read more
Cognitive Bias • 4 min read Hard-Easy Effect Let’s explore the Hard-Easy Effect—why we overestimate our ability to handle hard tasks and underestimate how challenging easy tasks can be. Read more
Cognitive Bias • 4 min read Bounded Rationality Let’s explore Bounded Rationality—why we make “good enough” decisions instead of optimal ones. Read more
Brand Profile • 5 min read Coca-Cola Let’s explore Coca-Cola—the brand that turned a brown fizzy drink into a beloved holiday tradition. Read more
Cognitive Bias • 4 min read Salience Bias Let’s explore Salience Bias—why we focus on what stands out. Read more
