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🧠 Brainy Snack

What happened after Elon cracked the “indestructible window” of the cyber truck?

Tesla pulled in 250,000 reservations.

How the hell does that work?

People don’t want perfection. They want relatable.

Behavior scientists call this the Pratfall Effect.

Flaws humanize brands and products.

It makes us like them more.

So don’t sweat the occasional typo or errant email. It may actually work in your favor.​
​

🤓 Brainy Breakdown

Paying celebrities to endorse products is one of the oldest in the marketing playbook.

But it’s expensive.

Kim Kardashian makes $1 million for a single Instagram post. That’s the power of the Halo Effect.

​SURREAL capitalized on the Halo Effect without shelling out big bucks.

They added famous names to their campaigns with asterisks telling buyers these famous names are just your average joe and jane.

Joe and Jane just happen to have the same names as Serena Williams, Michael Jordan, and Dwayne Johnson.

Pretty crafty, SURREAL.

Brainy principle used: Delight

✏️ BRAINY PLAYBOOK
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🤩 Brainy Opportunity​

Are you a smart marketing exec? Would you love to make a little extra moola without the hassle of starting a full-blown side hustle? You’re in luck.

​Wynter, a B2B message testing platform, is currently looking for marketing executives to join their research panel.

Participate in messaging research and get paid for your feedback and comments; $45-$100 depending on the survey length for literally minutes of effort (takes 2-7-mins on average).

📕 Brainy Read

I often get emails from Why We Buy readers who love the newsletter and want to go deeper.

What’s the first book I typically recommend? What Your Customer Wants and Can’t Tell You by Melina Palmer.

Melina explains the neuroscience driving consumer behavior and shows how to use that knowledge to improve pricing, increase sales, and create better “brain-friendly” brand messaging.

If you’re new to the fascinating world of behavioral science, it’s a must-read.

​Want a chance to get featured in front of 41,300+ marketers and founders for free?

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​Until next time, happy selling.

P.S. Wanna *really* get inside your buyer's head?

There are a few ways we can help: