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🧠 Brainy Snack

Did you know there’s a *wrong* way to use emojis?

When shown alone, emojis can be ambiguous. New research shows that people need context to understand emojis best.

A message like this:

Spend $50 get a mystery 🎁

Will get less engagement than a message like:

Spend $50 get a mystery gift 🎁

If you want to share a clear and persuasive message, don’t use emojis alone in place of words—use them to supplement your message.​

🤓 Brainy Breakdown

Buyers love surprises.

They particularly love MYSTERY surprises. This is because of the Motivating Uncertainty Effect.​

When we purchase something that comes with a mystery gift, we feel a rush of excitement.

Seek Discomfort pairs their latest merch drop with a mystery gift that entices buyers to make a purchase.

They could have just told buyers what the gift would be.

But, like jumping to hit a question mark block in Mario, there’s excitement in the unknown that attracts us to make a buying decision.
​

🛠️ Brainy Resource

Online reviews from real buyers are a goldmine of insight.

You’ll learn what buyers struggled with BEFORE they bought the product and how they felt AFTER.

All in their own words.

Music to a marketer’s ears. 🎶

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✏️ BRAINY PLAYBOOK
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💡Brainy Spotlight

It seems like everyone is running to LinkedIn to build their audience right now.

Because LinkedIn wants to get more people publishing on their platform, it’s easier to get visibility and engagement there. Feels like the good old days of Facebook in 2017.

But more people posting means more competition for attention.

How can you create the most attention-grabbing content in a sea of distractions?

​Neal O’Grady, my co-host of the Un-ignorable Challenge and Why We Buy reader, put buyer psychology to work in a recent LinkedIn post.

Not only did he use an expressive face to grab attention in the loud newsfeed.

He also nudged readers to flip to the next carousel image by placing the question, “What are they?” in the bottom right corner of his image and creating an open loop in the reader’s mind.

The results? 465 likes, 120 comments, and 32 reposts.

Well done, Neal 👏

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Until next time, happy selling.

P.S. Wanna *really* get inside your buyer's head?

There are a few ways we can help: