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🧠 Brainy Bite

Specific numbers anchor our expectations.

If we see “$70 and up” $70 becomes the anchor price.

Snickers grew sales by 38% simply by changing the anchor from ‘them’ to ‘18’.

Lesson: Use specific numbers to encourage people to spend more.

Brainy principle used: Price Anchoring​

​🤓 Brainy Breakdown

How to price high-end offers

When a product costs $9.99 our irrational brain tends to round down to $9 rather than up to $10. This is known as “charm pricing.”

Using charm pricing can help you to sell more everyday stuff, but it’s the wrong strategy when selling high-end items.

When buying luxury products, buyers want the item to be perceived as expensive. That’s part of the appeal.

Using round numbers to streeeeeeetch the number out by including the “.00”, like Louis Vuitton does with their handbags, positions their products as quality.

✏️ BRAINY PLAYBOOK
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🤩 Brainy Opportunity

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💡 Brainy Spotlight

Fear is a powerful motivator.

The best marketers know how to tap into our fears—like our fear of missing out (or FOMO)—while positioning their content as a solution to fight our fears.

This Twitter thread hook by Codie Sanchez is a great example.

The 1st line is a punch in the face. The 2nd is your lifeline.

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​Until next time, happy selling.

P.S. Wanna *really* get inside your buyer's head?

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